A New Experience of Sending Postcards When Traveling


Course Project


Nov - Dec 2015


Individual project


Iterative Design
UX Design


This is an individual project I did in my undergraduate. The goal is to redesign the experience of sending postcards when traveling. I started from survey and landed on one hi-fi design. Then I tested it and made a new iterated design version.



Paper&pen, Balsamiq, Sketch, inVision



When people are travelling, aside from posting photos on their social network, many of them would like to send postcards to connect with a particular person, be it their friends, lovers or family members. However, there are some problems making it an unpleasant experience.



Essence of sending postcard

In substance, to send a postcard is to share with a particular person. And there are some differences between sharing with one person and a group of people, like posting on Facebook, since the content of the former much more involves the recipient while the latter merely express the sender themselves in most cases.

Alternatives to sending postcard

Other common ways of sharing with one particular person when traveling.

Send local gift

- Sending local products as a gift -

Send local gift

- Chatting online about the travel -



In this survey, I sent out altogether 45 questionnaires to who aged 15 - 35, with 41 returned valid.

It turns out that the object and content do not change a lot with different means of sharing.


Others change with different means of sharing.

Change Sender vs recipient

Key findings

- Vast majority of people is used to sharing with a certain person when traveling, mostly by sending local products or chatting online.

- People tend to share with 3-4 closely-linked persons.

- Postcards and chatting online can efficiently deliver the information of the travel while sending local products conveys sender’s feelings in the view of most people.

- Convenience comes first to senders.

- Both of the sender and recipient highly value the information of the travel palce and sender’s feeling conveyed.

- Recipients attach greater importance to the time it takes to get the sharing message while senders care more about the money it costs.

- As recipients, more people prefer tangible carrier of sharing.




Design directives

Based on the findings from the research, I concluded design directives of different hierarchy that need to follow in order to create a great experience for both the sender and recipient.

Visual thinking

Visual thinking

I did visual thinking on paper to help me understand the process of sharing and highlight the opportunities where I could try to innovate.



Based on location service, Ecard app provides a collection of U disks in the shape of local artifacts, which can be easily achieved thanks to the advancement of U disk manufacturing technology. Users select from the collection, upload their photos, leave greeting messages and pay, then an electronic postcard will be automatically generated, written to the U disk selected, and shipped to the recipient.

Idea explanation

Convenient to Share

Users can share their travel and send a decent gift with their smartphones without interrupting their travel plans and visiting physical stores.

Smart layout

Ecard App automatically lays out the videos, pictures, text, voice message. After order submitted, this electronic card will be exported to a H5 file and written to the U disk before shipment.

An Informative Local Product

The Ecard U disk not only represents the local feature of the travel place, but conveys information and feelings customized by user as well, so it is a precious gift drawing user and recipient closer.




Process flow

process flow



Hi-fi prototype

detail1 detail2


Usability test

photo of usability test
photo of usability test


redesign1 redesign2 redesign3