Based on the findings from the research, I concluded design directives of different hierarchy that need to follow in order to create a great experience for both the sender and recipient.
I did visual thinking on paper to help me understand the process of sharing and highlight the opportunities where I could try to innovate.
Based on location service, Ecard app provides a collection of U disks in the shape of local artifacts, which can be easily achieved thanks to the advancement of U disk manufacturing technology. Users select from the collection, upload their photos, leave greeting messages and pay, then an electronic postcard will be automatically generated, written to the U disk selected, and shipped to the recipient.
Convenient to Share
Users can share their travel and send a decent gift with their smartphones without interrupting their travel plans and visiting physical stores.
Ecard App automatically lays out the videos, pictures, text, voice message. After order submitted, this electronic card will be exported to a H5 file and written to the U disk before shipment.
An Informative Local Product
The Ecard U disk not only represents the local feature of the travel place, but conveys information and feelings customized by user as well, so it is a precious gift drawing user and recipient closer.